About Mamaway Maternity

What makes Mamaway Unique

Our goal is to help take the stress out of breastfeeding, and so that you and your baby can enjoy that special attachment anywhere, any time. Mamaway is the only breastfeeding wear speciality store in Australia. We have 7 retail locations across Sydney in addition to our online shop. We're sure that with over 2000 styles in our range you will find an outfit that suits you – and your baby's - growing needs. Mamaway was created by Deborah, a Mum just like you. During her first pregnancy and when trying to breastfeed, Deborah struggled to find clothes that were comfortable, looked good and made breastfeeding easy. Deborah decided to take on the challenge and created what you see now as Mamaway. After opening 40 stores in Taiwan – and having 2 more children – she brought her passion for maternity and breastfeeding clothes to Australia.

What makes Mamaway's Product So Special

Our team of designer Mums (in every sense of the word ;)) understands what you need during your pregnancy and while breastfeeding. We're determined to ensure that every one of our products looks great, feels great and is of the highest quality

We also know that Mums worldwide enjoy variety and access to a wide range of styles that is not limited to "maternity fashion". It is important to us that you have the option to wear an outfit because it looks good, not just because it is easy to breastfeed in. That's why we've developed patented openings that provide you with easy access for nursing your baby. Yet, if you didn't know they were there, you probably wouldn't find them!

Here is just a short list of some of the great gear you can get from Mamaway:

  • Our extensive range of maternity jeans is available in all shapes and styles and we're sure that you'll find the right fit for you.
  • Don't feel like wearing jeans? That's ok. We stock maternity pants in all styles. So take you and your sexy pregnant legs out to dinner or off to work feeling confident about your look.
  • After a day out with your baby in one of our breastfeeding tops, we're sure you'll look no further for your nursing tops. It's just that easy feeding bub! Make sure you pack a few in your hospital bag!
  • Mummies need to look and feel sexy too. Our maternity intimates are designed to help you do just that.
  • Don't feel like you can't get your pre-pregnancy body back. We've developed a line of shape and recovery wear to help you on your way.
  • Can't get comfortable at night? We know the hazards of leaking milk. Combine our maternity pjs with our premium breast pads and you'll have one less problem waking you at night.
  • Want to milk your feminine look for all its worth? Then take your bump out partying in one of our gorgeous maternity dresses.